Operators who engage with Online Travel Agents (OTAs) are encouraged to capitalise on a Gippsland promotional opportunity in conjunction with Visit Victoria.
Visit Victoria is partnering with Hotels Combined to maximise bookings during May and July, to drive increased visitation to the Gippsland region.
You can participate by ensuring that your listings are up to date with quality imagery displaying the best available low and shoulder season rates. The campaign which commences today and aims to increase visitor nights, length of stay and average spend on room nights in the region for travel from May through to July.
The key source market is Melbourne and other regional Victorian areas focusing on ‘Lifestyle Leaders’ aged 18 years and older.
If you would like further information please contact Alison Conroy at aconroy@destinationgippsland.com.au